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Privacy Policy Effective Date - September 15, 2009 We recognize the importance of your
privacy. Please read the following policy (the "Privacy Policy")
to understand how your information will be treated. These privacy practices
apply to the websites, associated widgets, mobile applications and other
distribution platforms (the "Sites") operated by Zertical,
Inc. ("Zertical"). Our Sites and associated communications
from us may contain links to third-party sites, which are not subject
to this Privacy Policy. We recommend that you read the privacy policy
of any such sites that you visit. This Privacy Policy applies only to
the Sites. Changes to this Privacy Policy This Privacy Policy may change from
time to time. We will post any changes on this page and, if the changes
are significant, we will provide a more prominent notice (which may
include email notification of policy changes for those that have created
accounts and provided an email address). Each version of this Privacy
Policy will be identified at the top of the page by its effective date.
Therefore, we encourage you to check the date of our Privacy Policy
whenever you visit the Sites for any updates or changes. Consent By visiting our Sites, you are consenting
to the information collection, use and sharing practices described in
this Privacy Policy, as modified from time to time by us. In order to
access certain functionalities of the Sites you will be required to
register by providing certain information What this Privacy Policy Does NOT Address This Privacy Policy does not address
the data management practices and policies of and information usage
policies of other sites to which the Sites may link to or on which a
Zertical widget may be installed. Information We Collect The information we collect from visitors
to our Sites depends upon how visitors choose to interact with us through
the Sites. We offer some services that do not require you to register
for an account or provide any personal information to us. For example,
you can read materials such as our blogs without providing personal
information. However, using our full range of services involves providing
personal information to us. Personal information is information that
can be used to identify you, such as your name, address, email address,
telephone number or billing information. When you register with us and
sign in to our Sites, we recognize that you are not anonymous to us. The following is a list of types of
information we may collect and ways in which it is collected: Information you
provide. When you sign up for a service that require registration,
we ask you for personal information such as your name and email address.
We also collect information you provide when requesting a service, and
this information may, among other things, include personal information
or reveal details about your preferences. We typically store and maintain
the information collected. Logged information. We automatically
collect and store some information that you do not actively provide,
such as your internet protocol (IP) address, software and hardware attributes
such as browser type, the date and time of your visit, and the last
website you visited prior to visiting the Sites. This information
is used to enhance the services we provide to you. Cookies. When you visit the
Sites, we send one or more cookies (that is, small text files) to your
computer that uniquely identifies your browser. Most browsers are initially
set up to accept cookies, but you can change your browser's settings
to refuse all cookies or to indicate when a cookie is being sent. However,
some features and services will not function properly if cookies are
disabled. Cookies may contain account information such as your user
name and password if you opt in to the automatic login option. Other Internet technology. We
may use other technology, such as pixel tags and web beacons, to track
use of our Sites. We may also include web beacons in email messages,
newsletters, or other communications to determine whether messages have
been opened and acted upon. We may receive an anonymous identification
number if you come to our Sites from an online advertisement displayed
on a third-party website. The information we obtain in this manner enables
us to customize the services we offer our website visitors, to deliver
targeted advertisements, and to measure the usage and effectiveness
of our Sites and our online advertising and other content and activities. How We Use The Information In general we use personal and other
information collected through the Sites to fulfill your requests for
services, contact you, customize advertising and content, and improve
our services. More specifically, we use personal and other information
as follows: Provide Services. To provide
our services, for example to deliver a message to the addresses or other
destinations you have specified. Communicate. Use your
personal information to communicate with you generally, for example
to respond to a query from you, or to provide you with updates or information
concerning our services or the services of other companies that we believe
you may be interested in. For information regarding opting out of some
of these communications, please see "Your Choices" below. Customization. To customize
the advertising and content that you see on the Sites and in associated
communications. For example, the Sites and associated communications
from us may include targeted advertisements based on personal and other
information. We do not provide any information to the advertiser or
ad serving company that would personally identify you when you view
or interact with a targeted ad, but advertisers and ad serving companies
may assume that people who interact with or view targeted ads meet the
targeting criteria. Research. To improve our
services we conduct research on how are services are used. For example,
we may request that you complete user surveys, and use the resulting
data to improve the Sites. Improve Usability. We
use cookies to improve the quality of our service by storing user preferences
and tracking user trends, such as how people use the Sites. We also
use other Internet technology, as described above under "Information
We Collect." Information Sharing and Disclosure We do not sell, share or disclose your
contact information or personal information except to provide the services
you request, when you give us permission, and in the following cases: Providing Services. Personal
and other information is anonymously shared with our selected suppliers,
service providers and partner sites in connection with providing services
to you. For example, we may provide such information to third parties
in connection with operating and maintaining the Sites, fulfilling your
requests for services, processing credit card payments (if applicable),
performing business and sales analysis, and offering contests or conducting
surveys. We do not provide contact details to other companies for their
marketing or mailing list unless you personally opt-in to other companies services. Ad Targeting. Non-personally
identifiable information is provided to third-party advertisers, and
ad serving companies as described in the preceding section of this Privacy
Policy ("How We Use The Information"). If you choose to interact
with an advertisement on the Sites or in an associated communication
from us, for example by clicking on an ad you will leave the Sites and
your interactions with that third party will not be governed by this
Privacy Policy or our Terms of Use. We do not control how any third
party may collect, use, or disclose your personal or other information. Content Sharing. Content
(meaning any materials, including, without limitation, text, pictures,
graphics, sound files and other files and the selection and arrangement
thereof, the "Content") that you make available publicly on the
Sites is generally displayed to other visitors to the Sites. Content
that you make available publicly may be collected and used by others,
and we cannot control what other users do with this Content. Complying With The Law. We
disclose personal and other information if we have a good-faith belief
that the disclosure is reasonably necessary to comply with the law,
legal process or an enforceable government request; to enforce applicable
terms of use for our services; to detect, prevent or otherwise address
illegal activity, fraud, or security issues; or to protect the property
or safety of our users, Zertical, or the public as required or permitted
by law. Change of Control. In connection with a significant transaction involving Zertical, such as a merger or acquisition, we may transfer personal and other information to another party, but we will provide a notice before your personal information becomes subject to the privacy policy of another company.
Aggregate Data. We may
share aggregated information with third parties, such as usage statistics
or demographic trends regarding our users. This data does not include
personal information. Your Choices As a user of the Sites you have the
following options: Account Review. If you
have an account with us, you can review and update your account information
(such as your name and contact information) online by making the appropriate
selections or changes. We make good faith efforts to provide you with
access to your personal information and the ability to correct the information
if it is inaccurate or to delete it at your request (if it is not required
to be retained by law or for legitimate business purposes). We require
users to reliably identify themselves and the information they wish
to access, correct, or remove before processing these requests, and
we may decline to process requests that we believe in good faith are
unreasonable or unduly burdensome (such as requests that are repetitive,
require disproportionate technical effort, jeopardize the privacy of
others, or would be impractical to satisfy). Service Review. You can
add, edit, pause or remove services that you have subscribed to by logging
into the Sites. Deactivate Account. You
can deactivate your account with us at any time by making the appropriate
selections. If you deactivate your account and later wish to reopen
it and again receive services from us, you may be required to re-enter
your account information and re-subscribe to any services you wish to
receive. However, if you deactivate your account we may retain certain
information associated with your account for recordkeeping. Further,
we generally do not remove information that you have made publicly available,
and information that has already been provided to third parties as described
in this Privacy Policy may be retained by those third parties and will
be subject to their policies, and not this Privacy Policy. Opt Out. If we propose
to use personal information for any purposes other than those described
in this Privacy Policy, we will offer you an effective way to opt out
of the use of personal information for those other purposes. We do reserve
the right to contact you on matters that we believe in good faith to
be urgent or of particular importance even if you opt out from other
communications, but these would not include marketing communications. Information Security We take appropriate security measures
to protect against unauthorized access to and unauthorized alteration,
disclosure or destruction of personal information. These measures include
administrative and physical security measures intended to guard against
unauthorized access to personal data. No method of transmission over
the Internet or method of electronic storage is one hundred percent
secure, however. Therefore, while we strive to use commercially acceptable
means to protect your personal information, we cannot guarantee its
absolute security. Contacting Us If you have any questions or concerns
about this Privacy Policy, please feel free to contact us by email or
at the following mailing address: Zertical Ventures, Inc. 12405 Venice Boulevard, Suite 133 Los Angeles California, 90066 USA |
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